OTR Division's new print form, HS Ad
OTR uses differentiat BI from LG Group to efficiently carry out the project and operates as an independent office.It was emphasized that the team members applied their own preferred colors and were a group of experts from different fields. The very rough surface and the thick paper give a sensuous impression at the first meeting with client.
A3 Air purifier, Client: ONANKOREA - N9
A3 was created as a portable air purifier project by ONANKOREA, which is famous for its mobile batteries and portable fans. It was designed with three types of humidifier, air purifier, and heater.
2018HS Ad BX Renewal
Founded in 1984, HSAD, an advertising company of LG Group, plans to change BI in the 50th anniversary. The red color symbolizing LG was maintained as the main guideline, and the position of the initials was freely arranged to express the character of an advertising agency that was not bound by the rules.
Cube Heater, Client: Hanmir Co., Ltd.
Hanmir has developed a coating that enhances thermal efficiency by 120%, and the first concept to apply it to hot wire is the Cube Heater. When the paint is applied to the hot wire of the electric heater, a solid color state in which light is not transmitted is obtained. We needed an effective visual indicator because the light from the hot wire was not passed to the outside.
Plate, Client: Twonumber
Plate is a 3.4 inch smartphone made up of two different materials. The dramatic texture difference between the top and bottom is impressive.
Hammer Dryer, Client: Unix Electronics
I think it is a one-dimensional solution that interferes with the grip. Handle is cylindrical with hollow inside. The power cable naturally passes through the handle and makes the movement of the cable more natural when you dry your hair. You can simply remove the handle like replacing the lens of a DSLR.
Transparent TV 55”, LG Display
This work is designed to effectively communicate transparent display panels, the future strategic business of 'LG Display'. We tried to actively communicate the technology of lg display at CES. Normal TV can hide all parts on the back of the display, but Transparent display should be left behind. I found a way to hide the control board and used the space on the bottom stand tocomplete the slick image.
Conbox, Project by Jiyoun Kim Studio
The electric fan is often called 'seasonal home comfort'. Though those fans are useful in very hot conditions, rest of the time it just takes upto much space at your home. we often forget that functional and aesthetic fan with a cover keeps somewhere in more thanhalf of a year. it can be folded as Conbox shape so the storage is easy in the winter to combine fan part with bottom part.
Rocky has a physical key for outdoor use. The glass is protected by a prominent button and receiver. 2 LED Flash lights help various activities in dark circumstances. The back side's wide pattern and angular design stabilize the grip of the phone.
Stealth is a 4.5 inches smartphone, its design copied from the shape of USA combat Stealth. It has 4 channels surround speaker concept. The angular shape of its backside helps the sound come out through the side of the phone when the phone is put on the table.